One event that finds Alchemy's real builders, then a standing engagement system built from the people it finds. Engagement, verified audience growth, and measurable mindshare - each with an owner and a number.
Client
Alchemy
Channel
X / Twitter-first
Lead metric
Engagement
Run
16 weeks
Status
v2 · schedule & pricing
Scroll
1
The objectives
Three objectives, weighted equally. If one leads, it is engagement.
Lead
1
Engagement
Likes, reposts, comments and impressions up on Alchemy's own posts.
Now 100-200 → benchmark 300-500
Verified
2
Audience growth
Grow the @Alchemy following with genuine, connected accounts.
Every follow tied to a verified card claim
Measurable
3
Mindshare
A measurable read on Alchemy's share of the developer conversation.
Quantified via Cookie3 KOL intelligence
2
The system
How every piece feeds the next. Nothing runs alone.
The card event finds the builders. Their scores select the collective. The collective and the ambassador layer power a standing engagement engine on every @Alchemy post - week after week.
Solid lines · what feeds what
Dashed loop · growth pulls in the next cohort
◆Why this order: ambassadors alone can't prove follower quality, and a giveaway alone can't sustain engagement. Run the event first and it hands us the exact people the standing programme should be built from - no guessing, no cold-recruiting.
3
Phase one - the event
Three weeks live. A $10k API-credit prize pool. Every step feeds an objective.
1
Connect
Twitter to claim. Wallet and GitHub optional - they boost the score.
→ verified account
→
2
Generate
The engine scores the inputs and mints a shareable card: archetype, tier, rank.
→ mindshare
→
3
Boost
Follow @Alchemy, quote-post your card, join the community, refer builders to climb.
→ audience + engagement
→
4
Pitch
Quote the anchor post with what you'd build with $10k in credits. Best pitches get spotlighted weekly.
→ engagement + funnel
→
5
Win
Leaderboard prizes - and the top 3 pitches take the stage at the finale.
→ sustained loop
Cortex Tier
Rank#42
Archetype
Protocol Engineer
Builder Score782 / 1000
Alchemy
Status builders want to post - and a stage they want to earn
The card scores a builder's X, on-chain and GitHub footprint into an identity they can't get anywhere else. Personal, so it gets shared. Low-signal and automated accounts drop to dust tier - no prize, no stage.
"What would you build with $10k in API credits?"
Every claimant answers as a quote-post on @Alchemy's anchor - so every pitch is engagement on Alchemy's own post. The top 3 earn the finale Space stage: a platform to talk about what they're building, to Alchemy and their combined audiences. The full pitch set is handed over after the event: a database of declared use cases from verified builders.
4
Amplification
A topic-matched creator network hits @Alchemy's posts in coordinated waves.
Launch · Wk 4
Wave 1 - Ignition
The anchor post drops. The network converges inside the first 1-2 hours, each creator posting their own card and pitch.
First 1-2h · coordinated QP burst
Wk 5 · claims close
Wave 2 - Rivalry
The leaderboard heats up. Rank call-outs, archetype spotlights, and weekly best-pitch features - all quote-posting the anchor.
Leaderboard cross-talk · pitch spotlights
Wk 6 · finale
Wave 3 - Showcase
A live Space where the top 3 builders take the stage to talk about what they're building - in front of Alchemy and the combined audience. Winners announced, grand prize awarded, clips distributed.
Live Space · top 3 builders on stage
◆Every wave lands on @Alchemy's own posts in the first 1-2 hours, when coordinated engagement carries the most reach. The network is topic-matched and credible - never generic CT or automated accounts.
5
Phase two - the standing programme
Built from the people the event just found. This is what sustains the lead metric.
From wk 6 · 30-50 accounts
The Builder Collective
The top-scored small accounts from the event - real builders with real footprints, invited into a private channel.
Alchemy drops each post into the channel - the collective engages inside the first hour
Prompted to create their own content around drops and releases
Monthly reward pool, distributed by contribution
High-quality referrals accepted - the collective grows itself, score-gated
Wk 7: five KOLs · wk 11: ten
The Ambassador Layer
Mid-to-top tier, dev-credible voices layered on top for reach and authority.
Lower posting cadence than the collective, but engage every drop
Locked at ambassador rates - below their standard one-off pricing
Five onboarded in the first programme month, five more the next
Credibility ceiling: their presence keeps the collective aspirational
◆The engagement math: 30-50 collective accounts plus 10 ambassadors converging on every @Alchemy post inside the first hour is what holds a 2-3x engagement floor week to week - sustained, not spiked.
6
The schedule
Sixteen weeks, end to end. Exact dates locked at kickoff.
Builder Collective rewards30-50 accounts · monthly pool, from wk 8
$2-3k / mo
Ambassadors - 5 KOLsProgramme month one
$6-7.5k / mo
Ambassadors - 10 KOLsProgramme month two onward
$12-15k / mo
◆Where the money goes: across the full sixteen weeks, roughly two-thirds of total budget goes to creators, builders and your community - not to us. Spend scales with results and is adjustable month to month.
8
Proof & responsibilities
Every objective reported with receipts, monthly.
What gets reported
Per-post engagement during waves - targeting 3-4x baseline, settling to a 2-3x floor once the programme runs
Every new follower tied to its verified card claim and quality tier
Mindshare share-of-voice vs the benchmarked field, via Cookie3, month over month